Story of Nepali Startup – Metrotarkari, the First Online Grocer in Nepal [interview]

E-commerce has grown in an outstanding way in developed countries. Even in our neighboring country India, people have turned to the Internet to buy everything from diapers to books, houses and even groceries. Our country – Nepal has made neagligible progress in this field. But some businesses like muncha.com, thamel.com and foodmandu.com have brought some innovative ideas which are being popular in Nepal.
Metrotarkari.com
Seeing the need of reducing the gap between farmers and customers, 4 youngsters have stated an online vegetable shop – Metrotarkari.com. Started from 25th December 2012, the website offers you to buy fresh vegetables online and get it delivered to your doorsteps without any extra charges.

The Kalopati team talked with Anil Basnet – the CEO of Metrotarkari.com. Here is the story behind the product:

1) Who are the people behind this product? Have your company developed other products or is this your first one?
Metrotarkari.com is basically a concept by 4 youngsters from IT field naming Anil Basnet, Humbal Shahi, Ishwor Acharya and Nitin Sharma. It is a concept brought in front as notion of connecting city life with information technology. It is an initiative of Metro Vibes Pvt Ltd. which is an IT company run by the above mentioned 4 friends. There is a plan to launch an online shopping website for almost all the products. The project is pending and may get launched on 2013.

2) How did the idea of starting a business to deliver vegetables came in your mind? Are you influenced by any other products (maybe in other countries)?
Not really. We were not influenced by any other online vegetable shopping in other countries. In fact we had no idea if others are running similar kind of projects at the time when the very idea clicked our mind. When making strategies about launching an online shopping portal that has almost all products, we came to think about the niche everyone was unaware about. Vegetable and food items are compulsory things for people. There are different kinds of people who don?t have enough time to shop vegetables and they are having difficulty. And most importantly, people are deprived of quality vegetables. These facts inspired us to start a product as online vegetable shopping.

3) How long did it took for you to convert your idea to a real product and what are the challenges you faced?
It took around 3 months. We immediately started working on this when the idea clicked our mind. There were and are numbers of challenges indeed. Vegetables are kind of products which should be delivered fresh. Time and quality are other essential factors. To start a system which is fully equipped to provide hassle free access to vegetables is very challenging. More than that to meet the requirements from the time and quality perspective, it becomes even more challenging. It’s like a super-fast process oriented work where you have to build a system, monitor it, update it, make researches to make it feasible, create supply and delivery chain and considering customer satisfaction.

Delivering vegetables

4) What is the reaction so far about the product?
Almost all people who have come to know this project are positive about it. There are some people who are hesitant if this would work or not. But this is what people are all about. We’ve already started receiving orders and the products are delivered as per customer’s requirement.

5) Can you name some strategies you have followed in advertising / spreading your product ?
We’ve not done any kind of advertising like on television or press etc. yet. But we’ve our own marketing department which is regularly making strategies to increase membership. In addition to this, we are regularly doing social media marketing. Very soon we hope to start creative in-house advertising campaigns for our products.

6) What are you future plans?
We are focusing on metrotarkari.com. We hope to completely cut out the gap between customers and farmers to provide quality fresh stuffs. We have a long term plan to start vegetable mart in Kathmandu. We do have some other plans regarding our product which should remain undisclosed now. You’ll definitely know when they come ahead.

7) What do you think about stating a startup in Nepal? What suggestions do you give to others?
Since everything is on transition phase in Nepal, there are many things that can be thought innovatively. Technology is on its expanding phase and we can observe and utilize it from various perspectives. A little bit of creativity with hard work can do loads of things that can be converted to something innovative yet useful.

Startup Stories in Nepal is a regular section at Kalopati. If you have started your own Startup and are willing to share your story, you can contact us via. email, Twitter or Facebook.

  • Nice Coverage of a nice initiative.. Good luck to MetroTrkari team.. Keep covering more startups @Kalopati..

  • Robin Sharma

    I can see metrotarkari being supreme grocer in coming days.

    • Definitely. Its a great initiative. Even if they fail, it will help everyone to understand the Nepali environment.

  • MaNojj Karkey

    wow this is amazing.. this startup takes nepali e commerce to a next level and yes this is a very good news for farmers as well. i dont wanna buy vegetables on those busy and dirty streets of baneshwar !!

  • Hey guy’s……
    I read a blog carefully that is too good as my expectation. Really i impressed with that and i know that Technology is on its expanding phase and we can observe and utilize it from various perspectives. keep it up continue……….
    second hand online shopping in Nepal

  • jitendra

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    thank you for your coverage.

  • hello friends,

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    thank you for your coverage.

  • we are trusted online shopping and coupon store in india. now we have increase our customers and it has been reached more than numbers of customers. it is good start on our business. and we have been providing good service and quality service. i hope you will regular follow up https://www.facebook.com/freeshoppingpage