Fanta announces the new “Colorful Hami” campaign and it is more colorful than ever. The core message of the campaign focuses on the colorfulness of people – people despite their gender, age or their profession are doing things that bring out their colorful and playful side. This campaign is a celebration of the colorfulness that lies in the consumer’s authenticity and playfulness at heart.
The campaign features two new television ads that spotlight playfulness through street performers, Tiktokers and Bike Stunters, who love spreading smiles by showing their colorful side and embrace the joy of life through fun and color. The stories in the TVC shows the power of spreading colors by adding playfulness to the world. The campaign’s second TVC is focused on youth enjoying the festival of Holi while spreading fun and staying colorful.
As a part of Fanta Holi celebration, Fanta has partnered with KTM Live for the Nepal Tour Color Mania which will host 13 events in major cities like Kathmandu, Pokhara, Itahari, Dharan, Hetauda, Butwal and Narayanghat. Through the Holi events, Fanta aims to build deeper connections with its consumers with engaging and fun activities in these events. Additionally, an Instagram filter themed “Colorful Hami” will also be introduced for patrons to enjoy during Holi. The TVCs are a part of a broad marketing campaign that includes digital videos, cinema, influencers engagement and social media.
About Coca-Cola in Nepal
Coca-Cola in Nepal refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Sprite, Fanta, and Kinley and impacts over 5000 people as a System. Coca-Cola in Nepal works with UN HABITAT on the Support My School Initiative to provide basic amenities in schools, as well as the ‘Safe Water Project’, to improve access to drinking water across 14 communities in Nepal. Through the STAR (Shopkeeper Training and Resources) program, Coca-Cola Nepal has empowered 5,800 women in retail during the past 6 years as part of The Coca-Cola Company’s global 5BY20 initiative. The Company has recently partnered with the Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages the recycling of PET waste. Coca-Cola Nepal also observes World Water Day and is aiming to bring about a positive difference to the lives of communities across the country.